Coaching by Dasha | Customer Journey Map

Coaching by Dasha · Internal Planning

The Customer Journey Map

Content pillars feed freebies, freebies feed low ticket offers, the three modules climb through the bootcamp, and every road ends at the VIP Day. An asterisk marks a name or subtitle decision pending with Dasha.

Content pillar Freebie Low ticket offer Destination Freebie ladder Direct content path * Name pending

Hover any box to trace its connections.

Content Pillars
02Exhaustion & Overwhelm"why am I so tired"
03Guilt & People-Pleasing"why do I feel guilty"
04Victim Language & Responsibility"why does nothing change"
05Self-Love & Permission"why do I feel unworthy"
01Coaching vs. Therapy"therapy not working" · warms every path
Freebies
Stop Feeling Drained by Other People
Existing Bundle · The "Stop Doing" Collection
Stop Feeling Guilty for Saying No
Stop Saying Sorry for Everything
Stop Bottling Up Your Feelings
Stop Settling for Good Enough
Stop Caring What Other People Think
Don't Just Let Them7-day email challenge · own front door, never bundled
A Letter to Your Partnerdecision-stage · lives beside the VIP page
Low Ticket Offers
Bootcamp Modules · The Bootcamp Is Their Bundle
The Truth About Guilt$17
Resentment to Request: Say What You Actually Need$17
The Taking Responsibility Shift*$27
Suggested Pair · Bump Each Other
Stop Running on Empty$47 · Learn anchor
On the Spot Shifts*$27 · audio
Suggested Pair · Bump Each Other
Learning to Love Yourself: A 15-Day Journey$47
How to Be Strong AND Ask for Help$47
Mid Ticket
Freedom from Guilt & Obligation Bootcamp*$97 · the module bundle
Primary Offer
VIP Day*$1,997 · all LTOs included free
After the Day
1:1 Coachingthe ongoing option, offered after and beside
Strong & Softparked · returns as a warm invite after 5 to 6 VIP Days

Reading Notes

* Pending with Dasha in the naming review doc: the Responsibility Shift rename, the On the Spot Shifts subtitle, the bootcamp subtitle, and the VIP Day client-facing name. This map updates in one pass when they land.

Solid lines are the freebie ladder. Dashed lines are direct content paths: pillar content can also sell its offers without a freebie in between, which is how On the Spot Shifts and Ask for Help get found (snap-in-the-moment and overfunctioning content for the first, can't-ask and carrying-it-all content for the second). Pillar 1 has no freebie of its own; it is the mid-funnel bridge that hands warmed readers to the bootcamp and VIP pages.

Routing rules: freebies point to LTOs, LTOs point to the VIP Day, module LTOs point to the bootcamp first, and nothing anywhere points to group coaching.

Coaching by Dasha  ·  Stop Surviving. Start Living.

Step One

Content finds her. Freebies name it. LTOs solve it.

03 Guilt & People-Pleasing "why do I feel guilty"
FreeStop Feeling Guilty for Saying No
FreeStop Saying Sorry for Everything
$17 · ModuleThe Truth About GuiltUpsells to the Bootcamp · pillar content can also sell it directly
04 Victim Language & Responsibility "why does nothing change"
FreeStop Bottling Up Your Feelings
Free ChallengeDon't Just Let Them
FreeStop Settling for Good Enough
$17 · ModuleResentment to Request: Say What You Actually NeedFed by Bottling Up and Don't Just Let Them · upsells to the Bootcamp
$27 · ModuleThe Taking Responsibility Shift *Fed by Stop Settling · upsells to the Bootcamp
02 Exhaustion & Overwhelm "why am I so tired"
FreeStop Feeling Drained by Other People
$47Stop Running on EmptyPoints to the VIP Day
$27On the Spot Shifts *Sold directly by snap-in-the-moment content · rides as the companion bump
05 Self-Love & Permission "why do I feel unworthy"
FreeStop Caring What Other People Think
$47Learning to Love Yourself: A 15-Day JourneyPoints to the VIP Day
$47How to Be Strong AND Ask for HelpSold directly by can't-ask and carrying-it-all content (Pillars 2 and 3) · pairs with Learning to Love Yourself
01 Coaching vs. Therapy "therapy not working"
Mid-Funnel BridgePodcast, email, and blog contentNo freebie of its own. This pillar warms every lane and reframes what kind of help she needs.
DirectBootcamp and VIP Day pagesA Letter to Your Partner lives here too: a decision-stage asset beside the high-ticket offer, not in the freebie ladder.

Step Two

Every road leads to one day.

3 Module LTOs

Freedom from Guilt & Obligation Bootcamp *

The Truth About Guilt, Resentment to Request, and the Responsibility Shift converge here. The bootcamp is their bundle and their next step.

$97
The Destination

VIP Day *

The primary offer. Standalone LTOs point here directly; the bootcamp points here next. One day instead of six months. VIP clients get every LTO free.

$1,997
After the Day

1:1 Coaching

The ongoing option, positioned after and beside the VIP Day. Visible as a quiet "if you want ongoing" link, never a competing road.

Strong & Soft (parked)

Off the map, the menu, and the home page for now. Returns as a warm-audience invitation once five or six VIP Days are booked. Log every removed CTA location; that list is the future invite list.

The routing rules

Freebies point to LTOs. LTOs point to the VIP Day. Module LTOs may point to the bootcamp first. Nothing anywhere points to group coaching.

Step Three

Bundles: what exists, what's suggested.

Existing · Freebies

The "Stop Doing" Collection

  • Stop Feeling Guilty for Saying No
  • Stop Saying Sorry for Everything
  • Stop Caring What Other People Think
  • Stop Bottling Up Your Feelings
  • Stop Feeling Drained by Other People
  • Stop Settling for Good Enough
Deliberately excluded: Don't Just Let Them (an email challenge someone must choose, not receive by surprise) and A Letter to Your Partner (a decision-stage asset with a different job). Both stay free through their own front doors.
Existing · Paid

The Bootcamp Is the Guilt-Family Bundle

  • The Truth About Guilt · $17
  • Resentment to Request · $17
  • The Responsibility Shift * · $27
No new bundle build needed. Position the $97 bootcamp as "want all three," and each module's checkout upsells it.
Suggested · Paid Pairs

Two Pairs, Configured as Bumps

  • Energy pair: Stop Running on Empty + On the Spot Shifts (checkout anchors on Stop Running on Empty, the Learn product)
  • Needs pair: How to Be Strong AND Ask for Help + Learning to Love Yourself
Each pair offers the other at checkout. No new pages, no bundle pricing. An all-access pass stays on the horizon pending the store-model decision.

Reading Notes

* Pending with Dasha: the Responsibility Shift rename, the On the Spot Shifts subtitle, the bootcamp subtitle, and the VIP Day client-facing name.

Coaching by Dasha  ·  Stop Surviving. Start Living.